Should I trademark nationally or internationally if I will be
taking clients worldwide?
Trademarks are intangible assets, and can be bought, sold or
licensed, making your company more valuable Trademark establishes a link
between enterprise and customer. A strong trademark will attract
customers to use goods or services.
Do you have to buy trademark in all
countries?
What's the best way to register an international trademark?
However, you have to analyze your company to determine the value in seeking trademark protection in foreign countries. An experienced intellectual property (IP) attorney is the best person to speak to regarding this decision. There is a mechanism for obtaining a trademark in other countries: the Madrid Protocol
To sum it up, you should first file for a trademark in your home
country. From there, your country will forward it to WIPO. After WIPO examines
it, and hopefully approve it, it will send you a certificate of your
international registration and notify the IP Offices in all the territories
where you seek trademark protection in. The last step is for those territories
to make a decision within the time limit (12 or 18 months) in accordance with
their own rules. WIPO will record the decisions of the IP Offices in the
International Register and notify you when they are made. If a particular
Office refuses to grant protection, you can contest a refusal decision directly
before it. Conversely, if an IP Office accepts to protect your mark, it will
issue a statement of grant of protection.
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