Trademark protection in Vietnam is
initially obtained through trademark registration.
Trademark opposition
could be filed to prevent a pending application for a mark from being granted
application. Litigation is the final measure to handle dispute
during trademark protection in Vietnam.
Trademark is a sign that help distinguish the goods or servicesof one enterprise from those of others. Together
with industrial design and patent, trademark of goods and
services plays an extremely important role for the growth of the enterprise.
Trademark establishes a link between enterprise and customer. A strong
trademark will attract customers to use goods or services. When trademark is
popular and economic benefits achieved through sale of goods or provision of
services coupled with trademark is large, the violation of trademark is
inevitable.
The annual reports of the Vietnam National Office of
Intellectual Property (NOIP) prove that trademark violation in Vietnam is the
most popular, among other industrial property rights. According to the
preliminary annual report in 2011, and 2012, there has been more than 1,000
cases of trademark violations each year. Report of 2013 and after shows
more than 2,000 trademark infringements were handled with the total fines of
trademark violators of around USD 1 million per year. Having said that,
it is important for trademark owner to register trademarks in Vietnam for
better protection. This is also suggested for even well-known trademarks.
For registration, trademark owner has two options: either
directly register trademark in Vietnam by filling an application for
registration with the Vietnam NOIP, or seek the protection in Vietnam through
Madrid’s system. For the first option, the trademark owner needs to
prepare, file for registration, and pay fee as the requirement of Vietnam Intellectual Property law. In
case trademark needs to be protected in a number of nations, including Vietnam,
trademark owner may register trademark through Madrid’s system.
Where the violation of trademark occurs, trademark owner needs
to judge the level of infringement, level of damage to choose suitable
resolutions. Initially, the trademark owner may protect by requiring to
the trademark violator to terminate the infringing acts, apologize, and
rectify. In case of being damaged, trademark owners have rights to claim
compensation. If failing to reach result, trademark owner may use
settlement mechanism through negotiation or mediation or could request the
competent state agencies to handle acts of infringement through i.e. filling a
denunciation application and submitting to the Vietnam NOIP. Litigation
might be required to handle acts of infringement. Generally, the
proceeding of civil litigation is more complex than the arbitration proceeding.
In cases the trademark owner needs a decision from court in order to end
trademark infringement, civil litigation is top priority. In the remaining
cases, arbitration is a better choice with advantages of cheaper cost, shorter
settling time, and more flexible.
If you are looking for an experienced IP services in Vietnam to help you with your IP application, you should visit ANT Lawyers.vn. Our attorneys have experience with the IP process and will work closely with you as you apply for your IP.
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